“Sony has a terrific team, and the studio is such a great example for corporate America.”
“It’s all a matter of how much they can implement and for Spider-Man, it’s above and beyond,” Levin says. Levin says her organization receives between five and 20 applications from each studio per year, but that there are likely more that qualify. Studios submit applications to EMA, which are then evaluated according to a 150-point scale based on how well the studio complies with program guidelines. In 2003, EMA created the Green Seal award to prove that it was possible to maintain the same sustainable principles off-camera that they were promoting on it. VIDEO: New ‘Amazing Spider-Man 2’ Trailer Shows Goblins and RhinosĮMA, an organization approaching its 25th anniversary, was created to educate and motivate the public about environmental issues in the context of the entertainment industry, Levin says. “That’s such an unbelievably huge task because of the scope of the film that it’s amazing.” “They had so many great, cost-effective ways to be greener during Spider-Man,” EMA president Debbie Levin tells The Hollywood Reporter.
The sequel in the revamped superhero franchise, which stars Andrew Garfield, Emma Stone and Jamie Foxx, has earned the Green Seal award for environmental efforts and sustainable practices during production from the Environmental Media Association. The Green Goblin isn’t the only thing that’s green about the upcoming The Amazing Spider-Man 2, as Sony Pictures also took part in a green initiative throughout the course of the film’s production.
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